Rui Smiths Professional Cuticle Nippers

Rui Smiths: Redefining Nail Beauty

Nail health and beauty are an integral part of our everyday lives, and the tools we use play a vital role in helping us express our personal stories. At Rui Smiths, we are dedicated to providing the highest quality nail care implements that are both functional and aesthetically pleasing.

Our brand was born out of the recognition that nail-beauty tools are often overlooked and underappreciated. Launched in 2014 by our founder Debbie, a former news reporter and editor, Rui Smiths has since become a trusted name in the industry.

What sets our products apart is the meticulous curation of precise and proven implements, crafted by expert artisans and smiths. The name "Rui," pronounced 'ray,' encapsulates the essence of our brand – sharp, keen, and with a strong fighting spirit. We are one of the few brands that truly understands the unique needs of women and men when it comes to nail care.

Proudly based in the cosmopolitan city of Singapore, we champion the most precise and keen tools to cater to all your nail-beauty needs. Our state-of-the-art cuticle nippers, for instance, are among the hardest in the world according to the Rockwell scale, ensuring they maintain their sharpness for longer.

In our pursuit of excellence, we have adapted processes and manufacturing techniques from Germany, with our nippers being produced in Vietnam, a world leader in nipper production. It takes more than 40 steps to create a single pair of our cuticle nippers, with the final step involving delicate sharpening by seasoned craftsmen.

Rui Smiths' tools perform in nail salons and homes across nearly 40 countries, from the US to France, Germany, the UK, Australia, Vietnam, and Singapore. Our Pro Precision Cuticle Nipper, in particular, has been described as "perfect" by users, and is a flagship product in our carefully curated manicure kit.

Beyond our flagship cuticle nippers, we offer a wide range of nail-beauty tools, including nail trimmers, scissors, pushers, and our innovative CarbonConscious line of grooming tools made with wheat straw bioplastic and PP, as part of our efforts to reduce our environmental impact.

At Rui Smiths, we are not just in the business of selling tools – we are committed to building something meaningful and giving back to society. By supporting factories that hire local workers, we strive to create a positive impact in the communities we serve.

Whether you're a professional in the nail industry or a home enthusiast, Rui Smiths is here to help you make a lasting impression with our exceptional, precision-engineered nail-beauty tools. Experience the difference with Rui Smiths – where sharp and keen meets uncompromising quality.

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